Today we look at Apps That Improve Sleep by Koren Shadmi for Artwork in Focus. Join me Divvya Nirula as I explore and present my experience of the selected artwork.
Artwork in Focus
Title: Apps that Improve Sleep for NY Businesstimes
Artist : Koren Shadmi
Year : pre 2019, (as per Insta post by artist)
Medium : graphic illustration
Dimensions : unknown
Location : NY, New York
Koren Shadmi posted this illustration that he had done for the New York Times, Business times a while ago on December 6, 2019. To make it more fun and eye catching he added a little animation.
In the last decade the discussion around mental health and sleep health have gathered momentum. These are both deeply interrelated. It was not just about getting help for those who need it, but sensitising people. There were many ways in which this was done. One of the most popular ways was through apps that helped people to track their sleeping habits and improve them. One of the first players in the market was the Calm which was developed in 2012. Since then it has scored over 100 million downloads and counting. Also, it boasts of 7 million 5-star review. Clearly its popularity is real. There are other competitive apps, Sleep Cycle, which was developed in 2009 – even before Calm.
Koren Shadmi is a Brooklyn based illustrator and cartoonist brings together these ideas through his craft. This gifted illustrator studied in the School of Visual Arts in NYC where he now teaches. Koren also writes graphic novels which have been published internationally – France, Germany, Italy, Spain, Israel, Korea and the US. He has awards under his belt from the Society of Illustrators a Gold Medal, for one.
And more over he lets his work speak for itself. With a powerful clientele that includes The New York Times, The Wall Street Journal, The New Yorker, Newsweek, BusinessWeek, Mother Jones, The Washington Post, The Boston Globe, Wired.
The Israeli artist is based in Brooklyn where he studied illustration in the School of Visual Arts in NYC. He now teaches in his alma mater.
What is not commonly known is that Koren once served as a Graphic designer and illustrator in the Israeli Defense Force. He relocated to New York to study.
Koren Shadmi’s style is pretty unique and not easy to define. He works everything from simple illustrations to more portraits. The majority of his pieces include people. He keeps his style fluid and not pinnable but what is a constant is his ability to tell a story. He can add humor with just a line or change the entire mood with a colour palette.
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