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Free Admission : MOCA, Los Angeles
The Museum of Contemporary Art, Los Angeles has recently announced its plans to offer free admission to the museum’s general collection. The announcement follows the museum’s receipt of a gift of $ 10 million given by Carolyn Clark Powers, who is the president of the museum’s board. The museum will however still continue to charge for entry into special exhibitions.
The museum has not yet announced from what date the free admission policy will take effect. In the mean time, the general entry charge for adults remains $15.
It is anticipated that the free admission policy is likely to attract a greater number of people to the museum. There is a worldwide trend of dwindling footfall in art and cultural institutions. The waiver of entry charges is seen as a step in the right direction to keep people art and culture accessible to all. While museum’s in England tend to have free admission to their collection, museums in other parts of Europe and America typically charge a fee. Such fee, while important revenue for the institution, is seen by many as an impediment in the promotion and democratisation of culture.
Explaining is own vision for MOCA, its director Klaus Biesenbach said to New York Times “…“MOCA should feel like a public library where you can go and have access to culture.”
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