Davide Bellocchio is our Art Watch Artist for today. This section is brought to you by Art From Us and Divvya Nirula. The Artists we spotlight here can be from any field, across nay discipline, and using a variety of media. We share here why we think they are important and worth watching. Be it genius creators of eras gone by. Or the upcoming contemporary artist who is yet to have their first show. All come under the purview of Art Watch.
Bellocchio’s training ground was the advertising world. An acclaimed and award-winning Art Director, Bellocchio found that his creative passions were not being adequately met in that environment. Hence he branched out as photographer, with his own creative studio being launched. Today Bellocchio’s photo-projects have found a way to marry an enviable clientele that celebrates his unique style. His approach to creating ad-campaigns that are a canvas for social commentary are immensely revered in advertising circuits internationally. The brand becomes a vehicle to carry a narrative forward. Yes, perhaps all advertising is ‘supposed’ to achieve this. However Bellocchio’s perspective and execution are so brilliant that it seems like everyone else is failing in comparison. His style is defined by a strong sense of character and narrative structure. Often made with a touch of humour or irony.
“It’s always a great feeling when I can help a good idea to stand out.” Says Davide, and this at the core of what he does and it always shows in the images that he does.
Why Davide Bellocchio?
Davide had a preoccupation with the creative since he was a kid. It was natural for him to develop an aptitude and affinity to visual art. It would soon follow that his personal and emotional world would need an outlet. There are many who take a long while to arrive at what they want and how they get to it – often spanning decades. For David – it was pretty simple and straightforward -it was his road, it was what he wanted to do, instinctively.
Personal expression and art are closely linked and the art that flows from an independent thought is powerful .“My desire of expression and artistic gesture started to flow out of myself through the graffiti, the movement was finally spreading in Italy and I couldn’t wait to deep myself in. It was 1990 and I was dressed like LL Cool J, hanging around my neighbourhood with sketchbook and spray in the backpack.” Says Davide
It was when he started working as art director that he got inspired by all the influences orbiting around that world. And made it his. It was right after graduating from Advertising and Communication in 1997. He developed a real passion for reportage and documentary photography, photography was an instant choice.
“The sketchbook was still there, but the boundaries of my block were definitely broken and the spray replaced by a Leica R4.”
Davide left the world of advertising in 2001 and founded a design/interactive/motion graphic/photography studio, named Zona 13. When asked about the unusual name choice he says. ‘Picking the name back from our graffiti crew, and basically oriented to all the disciplines, we have experimented quite a lot and lived a very hectic/creative/positive/exciting period.’
Davide Bellocchio would undertake commissions in the weekdays, and shoot with friends in the weekend. Gradually he was moving into the professional photographers society, entering again the advertising industry, but this time from the backdoor.
It was after his labour of love Zona 13 shut down that Davide left New York to contemplate his choices. He realised that he still had a lot to put out to the world. His independent career then got an impetus.
After that there was no looking back as a photographer. He went on to collaborate with many Italian advertising agencies, and undertook work for many clients. It was after this that he was honoured with national and international advertising and photographic awards such Eurobest, Epica, ADCI, PX3, IPA, TIFA and more. His work was included in Lürzer’s Archive and published in books, magazines and web all over the world.
The time that he spent in living in Shanghai, he faced a completely different culture and it was time of great learning to respect and understand and honour what is different.
For more Artists handpicked by Divvya Nirula – explore the ART WATCH archive.