Edda Gimnes is in focus for our Art Watch for today. This section is brought to you by Art From Us and Divvya Nirula. The Artists we spotlight here can be from any field, across any discipline, and using a variety of media. We share here why we think they are important and worth watching. Be it genius creators of eras gone by. Or the upcoming contemporary artist who is yet to have their first show. All come under the purview of Art Watch.
Gimnes is a right-handed graphic designer, artist and fashion designer, who uses her left hand to create. Much has been written about the world of the right minded and the left minded artists and intellectuals, but Edda is an example of an artist who is in tandem with both sides of her personality. For her this practice is important as it allows her critical mind to shut down. The process of creating with her left-hand frees her to be more intuitive, less judgmental, and move away from intentionality. Her left-handed drawings then are blown-up on canvas or reworked in fur.
Gimnes finds inspiration everywhere, an inveterate collector of the found image and objects, which then inform her drawings. About her work and describing her collection, she says- “This line of clothing is aimed at self-defined women of all ages; an individual who is young at heart, vibrant and energetic, and that dares to be different. My designs have the main goal to empower women.”
Why Edda Gimnes?
Edda Gimnes has entered the scene of art and fashion recently and is a fresh graduate from the London College of Fashion. This Norwegian born designer lives and works in London, where she creates eclectic designs combining diverse elements, from pink knitting with gold and light blue embroidery to bold prints with outlandish embellishments. During the last Berlin Fashion Week, Gimnes won the Designer for Tomorrow Award, patroned by former Lanvin creative director, Alber Elbaz.
Gimnes who lives inspired, has founded a process is based around the research of found objects, exploring their sentimental or emotional significance. This is her starting point around which she builds her own archive, a collection of memories that helps her make up stories which she translates into her clothes. She intends that the creative torch will be passed along to allow people to create their own narratives.
One of her popular collections entitled the “Ragpicker” (which happens to be her most recent), Gimnes created the illusion of two-dimensional garments by brush painting Dubuffet-esque strokes onto canvas. Always using her hands on approach to art and creation, these strokes accentuate a playful aesthetic, a play between the black and white drawings, which were later digitally printed onto fabrics. The whimsical renderings dramatically brighten up otherwise commonplace garments, from hats and dresses, to shoes.
Gimnes allows the spectator access to her wonderful sense of imagination and executes instinctive and spontaneous collections with brio, blurring the lines of art and fashion.
Artist Journey & Practice
Edda is Norwegian designer as well as illustrator. She was nominated for the LVMH Prize. Since her graduation from the London College of Fashion in 2015, Edda has successfully blazed a trail through the fashion landscape with her innovation. Her characteristic brush strokes, portrayed in such a realistic way makes one think her garments were painted on the body. The vivid hues of green, pink, and yellow are scattered across her looks with contrasting black brush strokes to indicate the borders of her designs.
Gimnes believes it’s important to exhibit art in a more publicly accessible way, though Collective Fashion Art Festival might seem like an unorthodox platform, because she displays on the runway format.
“My aim is to combine fashion and art in a new and unexpected way. I feel like you should have fun with the clothes and I feel like wearing my collection is like dressing up for different characters. I want people to wonder and question what fashion is, and get carried away into a fantasy world. I think it’s important not to take fashion too seriously, but have fun with the clothes dress up and make up your own narrative of who you want to be.” she says
It can be seen and easily said that her design DNA is based on celebrating the imperfect, with playfulness and a vibrancy.
For more Artists handpicked by Divvya Nirula – explore the ART WATCH archive.