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Art Watch : Elonë

Elonë is our Art Watch Artist for today. This section is brought to you by Art From Us and Divvya Nirula. The Artists we spotlight here can be from any field, across nay discipline, and using a variety of media. We share here why we think they are important and worth watching. Be it genius creators of eras gone by. Or the upcoming contemporary artist who is yet to have their first show. All come under the purview of Art Watch. 

In 2015, Elonë, a woman in Germany decided enough was enough. She expressed her outrage at patriarchal oppression, sexism, rape and misogyn. For this, she used the taboo product, Menstual Pads, as canvas for her feminist slogans. Her street-art-activism went viral through her Tumblr account. It has been featured today as a nod to her instinctive creative act that seems more and more relevant, urgent and needed. As the global order moves towards strengthening patriarchal ideals, pitting itself against women’s right, and the rights of “Other”.

Many are loving the way feminism and art come together to fight the good fight, and standing up for the truth. There is a distinct emergent voice that artists are cashing in on and Elonë is amongst them. She raises awareness about the popular notions. Like whether it’s what you’re wearing or what you’re doing in bed. Everyone seems to think that a woman does things only for the benefit of someone besides herself. In the digital age and space, women are bombarded with countless guides dictating how they are ‘supposed to’ dress, speak and behave; it’s an endless vortex of ‘should be’s and ‘must have’s that Elonë challenges. 

Why Elonë?

Feminism is always worth talking about. But it’s hard to grab people’s attention with philosophy or theories. It has to be action, and when dipped in shock, it is unavoidable. Some people cringe when they see a tampon or a pad sticking out of a bin. She questions the reactions and the hypocrisy around it.

Artist Elonë chose International Women’s Day (March 8th) as the perfect day to reveal her message.

Her work and her messages have already attracted the attention of thousands of people who have turned supporters. She has also amassed critics galore from around the world. Including people who want to apply her project in their own cities as well. Some of her most popular photos with the pads have been shared thousands of times and have gone viral. She says she was inspired to create the series by a tweet. It read “imagine if men were as disgusted with rape as they are with periods”. There is a potent truth that is expressed here that has within it a coding of hate millions of women through time would resonate with. She is an inspiration for many students, thinkers and people around the world.

Despite the critics that have bombarded her with messages, she insists that her message is one of “equality, not men hate.” And indeed, her messages are so popular and shareable because they are so simple and clear – now is the time to stop rape culture, victim-blaming and gender inequality.


For more Artists handpicked by Divvya Nirula – explore the ART WATCH archive.

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