The Leo is All in the Mind is our Art Watch Artist for today. This section is brought to you by Art From Us and Divvya Nirula. The Artists we spotlight here can be from any field, across nay discipline, and using a variety of media. We share here why we think they are important and worth watching. Be it genius creators of eras gone by. Or the upcoming contemporary artist who is yet to have their first show. All come under the purview of Art Watch.
In a world where social media platforms allow us to curate our lives, experiences and perceptions, “The Leo is All in the Mind” is a product of this mix. A Blog on Tumblr, the creator of the Image-Blog is a self-proclaimed ” – Designer, Curator, Forecaster, Art director, Nomad and Writer. The works are a visual treat. They have been curated with attention to colour palettes, themes and visual dissonance. This is one my favourites to visit time and time again.
Anouk Wirtz is an Amsterdam based, creative director of design, and most obviously a visual storyteller. She has over a decade experience within the field of fashion, and trend forecasting. She has her own interior object brand called Somée.
Anouk studied fashion at the prestigious Royal Academy of Fine Arts in Antwerp. It was when she was a student that Anouk discovered her passion. And became acquainted with her inherent talent for design, aesthetics and photography. One can see from her tumblr blog that has an enviable eye for colour, unusual composition and stellar aesthetics. It was a product of this along with an idea that she had to put her art together that her tumblr came into being birthed: “theleoisallinthemind” which she has been curating since 2012.
Why The Leo is All in the Mind?
According to the artist the act of going through images and putting them together is what she finds immensely relaxing. Within the creative scene it has been a hidden gem of inspiration. To anyone who has witnessed the work of Wirtz , she is outstanding at creating her colour coordinated visual diary and has a grand following of more than 70.000 people. Her palette is much discussed.
This artist was born and raised in the beautiful Amsterdam, in the Netherlands. She has lived in several places, including Belgium, Spain, Germany, and Sweden.
The Artist Speaks
“Well, the funny part is that I don’t know if I would have wound up in fashion if not by coincidence. I always knew I wanted to do something visual and creative through which I could create a certain mood artistically. I stumbled into fashion, but I think I could have easily gone into photography or another visual form.” Says Anouk, explaining how creating and working with colour is such an inherent part of her. That it was like an outpouring that would have seen the light of day – one way to another.
“Well, I didn’t really start the Tumblr with the intention to have the colour flow. The very beginning was a bit more messy colour-wise, but I would say that the style and the aesthetic of the images hasn’t really changed. I have a certain taste and I don’t think it changes much. I gathered a lot of black and white images before and now I find it much more interesting to look at colour”. Anouk is actually very particular with the tints and tones that she works with. She comes to unique shades which she works into her compositions.
The layout is an important aspect of presentation. So being a story teller – she lays it out in a particular way. Some of the images are from totally different sources and may not be really linked directly. But when they are seen next to each other, a relationship is established and a new story emerges.
“My process is definitely not just internal to tumblr. It can be based on a magazine or newspaper or a documentary, or even music. I have many sources of inspiration.”The Leo is All in the Mind
For more Artists handpicked by Divvya Nirula – explore the ART WATCH archive.